Value stocks: what they are and why you should care

Value stock examples

Here are some well-known companies that are considered value stocks and consistently exhibit the characteristics mentioned earlier:

Berkshire Hathaway (USA)

Berkshire Hathaway consistently represents a classic value stock. It has a low price-to-earnings (P/E) ratio and a diversified portfolio of well-established businesses. The company is known for its disciplined investment approach and is often seen as undervalued relative to its assets, especially given its strong cash flow and stable business model.

Volkswagen (Germany)

Volkswagen is a classic example of a value stock in the automotive industry. Known for its low price-to-earnings (P/E) ratio and regular dividend payouts, it operates in a stable, well-established market. While facing challenges like the broader automotive industry, it remains a classic value pick for long-term investors, particularly as it transitions into electric vehicles.

Johnson & Johnson (USA)

Another staple in the value investing world, Johnson & Johnson offers a reliable dividend yield and operates a stable business model. Its diverse product portfolio, spanning pharmaceuticals, medical devices, and consumer health, supports its low valuation metrics while providing consistent growth.

TotalEnergies (France)

TotalEnergies operates in the energy sector, and its stock regularly trades at a discount compared to its peers, making it a solid value pick. The company has been transitioning towards renewable energy while maintaining steady cash flows from traditional oil and gas operations. Its strong dividend yield and stable fundamentals make it a typical value stock.

Siemens (Germany)

Siemens is a diversified industrial company that often trades at a lower valuation relative to its earnings and book value. Its consistent dividends, low P/E ratio, and exposure to sectors like automation, electrification, and healthcare make it a reliable value stock.

Intel (USA)

Intel, a major player in the semiconductor industry, frequently trades at a lower price-to-earnings (P/E) ratio compared to its peers. Despite competition in the tech space, Intel remains an attractive value stock due to its strong cash flow, dividend payouts, and its efforts to innovate and grow in the data center and AI sectors.

Unilever (UK)

Unilever, a global consumer goods company, often trades at lower valuation multiples relative to its earnings, making it a popular value stock. Known for its strong portfolio of household brands and consistent dividend yield, Unilever provides stability for investors looking for long-term value.

AT&T (USA)

AT&T, a telecommunications giant, is regularly seen as a value stock due to its relatively low P/E ratio and high dividend yield. Despite ongoing challenges in the sector, AT&T’s core business provides reliable cash flow, making it a solid pick for value-oriented investors.

BMW (Germany)

BMW, another major player in the automotive industry, is often viewed as a value stock because of its low valuation metrics and substantial dividend payouts. The company is also gradually pivoting towards electric vehicles while maintaining a solid position in the premium car market, making it attractive for value investors.

ExxonMobil (USA)

ExxonMobil is a well-established energy company that frequently trades at a discount to its book value. With a focus on maintaining steady cash flow through its oil and gas operations, it has also started investing in cleaner energy. Its dividend yield and stable fundamentals make it a traditional value stock.

Sanofi (France)

Sanofi, a multinational pharmaceutical company, is recognised for its low valuation relative to earnings and its regular dividends. Its diversified portfolio in vaccines, healthcare, and consumer products provides a stable revenue stream, making it a strong candidate for value investors.

*Disclaimer: The companies mentioned above are not Saxo's investment recommendations. Please do your own research before investing in the stock market.

Value stocks vs. growth stocks

While value stocks and growth stocks are both types of equities, they cater to different investment strategies and are defined by some key differences across several characteristics:

Valuation metrics:

• Value stocks. Typically trade at lower valuation metrics, such as low price-to-earnings (P/E) ratios and low price-to-book (P/B) ratios. These stocks are seen as undervalued relative to the company's earnings or book value, often due to market inefficiencies or temporary challenges.
• Growth stocks. Tend to have higher valuation metrics, such as high P/E ratios, because investors expect rapid future earnings growth. These stocks are often priced at a premium, reflecting their anticipated future success.

Dividends:

• Value stocks. Frequently offer regular dividend payouts, as these companies are more established and generate steady cash flows. Investors in value stocks often prioritise income through dividends as part of their return.
• Growth stocks. Rarely offer dividends, as companies reinvest their profits into expanding the business. Instead of generating income, investors in growth stocks look for capital appreciation as the company grows.

Growth potential:

• Value stocks. Represent companies that are generally more mature, with slower, more stable growth rates. These stocks appeal to investors looking for long-term, stable returns and are often less volatile.
• Growth stocks. Are linked to companies with strong future growth potential. Investors expect above-average revenue or profit growth, often driven by new products, services, or market opportunities.

Risk profile:

• Value stocks. Are typically seen as less risky because they are already undervalued and have established business models. While they may not offer as much rapid growth, they provide a safer, more consistent investment, especially during market downturns.
• Growth stocks. Carry higher risk due to their reliance on future growth, which may not materialize. They are more volatile and sensitive to economic changes or shifts in market sentiment, which can lead to more intense price fluctuations.

Market sentiment:

• Value stocks. Often fall out of favour with investors during periods of strong economic growth or technological advancement, as they may be in industries considered less exciting or innovative.
• Growth stocks. Benefit from positive market sentiment, especially in booming sectors such as technology or healthcare, where future potential appears boundless.

Why invest in value stocks?

Value stocks are a popular choice for investors looking for stability and long-term growth. Here are several reasons why you may want to consider adding value stocks to your portfolio:

Potential for long-term growth

Value stocks provide the opportunity to invest in well-established companies that are temporarily undervalued. Over time, these stocks tend to recover as the market recognises their true worth, offering long-term capital appreciation.

Income through dividends

Many value stocks are mature companies that generate enough consistent cash flow to pay dividends. These regular payouts provide investors with a steady income stream, making value stocks attractive to those seeking passive income.

Lower volatility

Value stocks are typically more stable than other types of stocks, such as growth stocks. Since they come from established companies with predictable business models, they are less likely to experience the extreme price swings that are often seen in higher-growth sectors. This makes them an appealing option for risk-averse investors.

Hedge against market downturns

During economic slowdowns or market corrections, value stocks often perform well. Their lower price volatility and more stable earnings base provide a cushion during periods of market uncertainty, acting as a protective layer in diversified portfolios.

Diversification

Value stocks offer an excellent way to diversify a portfolio that may be overexposed to high-growth or more volatile sectors. With value stocks, investors can balance risk and potential rewards, benefiting from both short-term income and long-term appreciation.

Benefiting from price corrections

Stock prices tend to revert to their intrinsic value sooner or later. Value stocks, which are priced below their intrinsic value, have a higher chance of experiencing price corrections, potentially leading to capital gains.

Lower market expectations

Value stocks often come from companies with lower market expectations. This means they are less likely to disappoint investors with slower growth or earnings surprises. In contrast, high-growth stocks are more vulnerable to sharp declines if they fail to meet high expectations.

Exposure to defensive sectors

Many value stocks are found in defensive sectors like utilities, consumer staples, and healthcare, which tend to perform well during periods of economic uncertainty. Investing in value stocks can give you exposure to these sectors, which are often more resilient during downturns.

Potential tax benefits

Since value stocks tend to be held for the long term, investors may benefit from long-term capital gains tax rates, which are often lower than short-term rates. This tax efficiency can improve overall returns, especially when compared to the frequent buying and selling associated with higher-risk investments like growth stocks.

Some risks to consider with value stock investing

Investing in value stocks can potentially be an effective way to find hidden gems in the market, but it’s important to be aware of a few key risks.

Value stocks are usually from established companies that may have hit a temporary rough patch, making their prices lower than their actual worth. This is why you need to always remember that these companies may not see price jumps right away—sometimes, it takes a while for the market to recognise their potential.

Another risk to consider is that many value stocks belong to industries that move with the ups and downs of the economy, so if there’s a downturn, there is a chance that these stocks might feel it more than others.

As with any type of stock, there is always a risk that a company’s fundamentals might not be as strong as they appear. And in particular with value stocks, they may look like great value picks on paper, but deeper financial or industry challenges could prevent them from rebounding as hoped.

When you keep these risks in mind, you will have a better understanding of whether or not value investing aligns with your financial goals, and the level of risk you’re comfortable with.

What are the most common value investing strategies?

Investors have developed various strategies to identify undervalued stocks that offer long-term potential. Here are some well-established value investing strategies:

Deep value investing

This strategy involves seeking stocks trading at a significant discount to their intrinsic value. Investors focus on companies that may be facing financial distress or temporary setbacks but have strong assets or fundamentals. The goal is to profit when the market eventually recognises the stock's true value.

Contrarian investing

Contrarian investors buy stocks when market sentiment is pessimistic, capitalising on opportunities others may overlook. These investors believe that stocks or sectors that are temporarily out of favour may present significant upside potential when market sentiment shifts.

Quality investing

Quality investing focusses on buying shares in well-established companies with solid fundamentals, including stable earnings, consistent cash flows, and a sustainable competitive advantage. This strategy prioritises resilience and long-term growth potential over short-term market fluctuations.

Dividend investing

Investors who prioritise dividend investing focus on companies that consistently pay dividends. These stocks are attractive for generating a steady income stream, particularly during periods of market uncertainty. Dividend-paying companies are often mature, stable businesses that provide reliable returns over time.

Margin of safety

This strategy, popularised by Benjamin Graham, involves investing in stocks that are priced significantly below their intrinsic value. The margin of safety protects investors from downside risks and market volatility, providing an extra layer of security.

These strategies share the common goal of finding undervalued stocks, but each has its own approach to balancing risk and reward, depending on the investor's preferences.

Conclusion: The value of value stocks in your portfolio

Value stocks can be a reliable addition to your portfolio, especially if you're looking for stability, income through dividends, and long-term growth potential. By investing in companies that might be temporarily undervalued, you can benefit from market inefficiencies as these stocks recover to their true value.

Value investing offers a way to diversify your portfolio, particularly if you're seeking exposure to sectors that are often more resilient during market downturns, such as utilities and consumer staples.

As always, it's important to conduct research, understand the companies you invest in, and consider balancing value stocks with other asset classes to reduce risks.

Investing in value stocks may not deliver immediate, dramatic gains, but it offers the potential for steady, reliable returns over time for those who are patient enough.