Saxo Bank Announces Strategic Merger of Global Sales and SXO to Form Group Commercial
New organisational structure aims to further enhance client centricity and operational efficiency through streamlined processes and a digital-first approach.
Saxo Bank, a leading online trading and investment specialist, has announced the merger of its Global Sales and Saxo Experience Office (SXO) into a single entity named Group Commercial. This strategic move is designed to enhance cross-collaboration, simplify operations, and amplify client-centric initiatives. This initiative follows Saxo’s recent milestone of surpassing more than DKK 800 bn. in client assets from more than 1.2 million end-clients.
Camilla Dahl Hansen has as Chief Saxo Experience Officer been instrumental in building the current setup focusing on delivering best-in-class client experiences, but has decided to leave and pursue new challenges outside of Saxo. Group Commercial will be led by Chief Commercial Officer, Stig Christensen, who currently serves as Chief Sales Officer.
Kim Fournais, Founder and CEO, commented:
"I would like to thank Camilla for her invaluable contributions to Saxo Bank over the past years. Her efforts have been crucial in delivering top-tier trading and investment experiences to our clients. I wish her all the best in her future endeavors. I am confident that under Stig Christensen's leadership, Group Commercial will drive our client experience to new heights as we now service more clients and partners than ever before in the history of Saxo. Stig's commitment to client satisfaction and innovative thinking will be instrumental in achieving our strategic goals."
Stig Christensen, Chief Commercial Officer, commented:
"Saxo now serves more clients and institutional partners than ever before and we are setting our organisation up to both service this growing client base and continue to grow our business as more people look to take control of their money and investments. This alignment will enhance our commercial priorities and build a stronger digital client experience. By simplifying our structure and empowering decision-making, we are poised to deliver even greater value to our clients."
At Saxo we believe that when you invest, you unlock a new curiosity for the world around you. As a provider of multi-asset trading and investment solutions, Saxo’s purpose is to Get Curious People Invested in the World. We are committed to enabling our clients to make more of their money. Saxo was founded in Copenhagen, Denmark in 1992 with a clear vision: to make the global financial markets accessible for more people. In 1998, Saxo launched one of the first online trading platforms in Europe, providing professional-grade tools and easy access to global financial markets for anyone who wanted to invest.
Today, Saxo is an international award-winning investment firm for investors and traders who are serious about making more of their money. As a well-capitalised and profitable Fintech, Saxo is a fully licensed bank under the supervision of the Danish FSA, holding broker and banking licenses in multiple jurisdictions. As one of the earliest fintechs in the world, Saxo continues to invest heavily into our technology. Saxo’s clients and partners enjoy broad access to global capital markets across asset classes on our industry-leading platforms. Our open banking technology also powers more than 150 financial institutions as partners by boosting the investment experience they can offer their clients. Keeping our headquarters in Copenhagen, Saxo has more than 2,300 professionals in financial centres around the world including London, Singapore, Amsterdam, Hong Kong, Zurich, Dubai and Tokyo.
For more information, please visit: www.home.saxo